Windows Live: A Great Way to Get, and Keep, Customers
By now, you have heard about Windows Live, a set of Internet services and software from Microsoft that help mobile customers access what they care about the most: their information, their interests, and their relationships.
Windows Live for Windows Mobile is a compelling set of Windows Live offerings for your mobile customers because it helps them unify their online world. With Windows Live for Windows Mobile, they can connect to people and find information faster using their smartphones.
So how do the Windows Live for Windows Mobile services help you, our Mobile Operator partner? Because when your customers experience Windows Live, they discover new and compelling ways to be more productive and stay better connected, using your devices and your service.
A Rich Array of Offerings
Microsoft is offering you and OEMs a suite of client software for Windows Mobile 6 Standard and Professional phones that integrate several Windows Live services. Mobile users can take advantage of:
· Windows Live Contacts to link their contact information with others so that contact information is dynamically shared and updated, based on the privacy rules controlled by the users.
· Windows Live Hotmail, one of the world's most popular e-mail programs.
· Windows Live Messenger, the largest IM service in the world based on number of users. Currently more than 27 million people in the United States use Windows Live Messenger.
· Windows Live Search, which allows mobile users to conduct fast Internet-based searches from the convenience of their device.
· Windows Live Spaces, a great social networking tool that lets mobile users stay connected to their communities, with features such as sending photos to a space, or accessing links to their friends' Spaces within contact cards.
These features translate into several great benefits for you.
An Integrated Experience
The best part about the Windows Live for Windows Mobile experience is that all of the software and services are tightly integrated with your customers' lifestyle and work habits-and with your network.
Mobile users access the Windows Live services directly from the home screen of their mobile device. The Windows Live Contacts list is integrated with other contact sources on the user's device, such as Microsoft Outlook Mobile or, if they are part of a large organization, Microsoft Exchange. Users can see "presence" information on their contacts (such as "busy" or "online") and initiate instant message sessions by clicking on a contact's icon. Hotmail messages are automatically pushed to a user's device. The process of publishing new photos to a Spaces blog happens with two simple clicks.
In all, it creates a powerful, enjoyable experience that will attract new customers, and keep the existing ones coming back for more. Why? Because the Windows Live software and services are so dynamic that users are always discovering new ways in which to use them-to connect with new or existing friends, to find business associates more quickly, to look up important information while they are on the move.
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